Storm Baynes-Ryan, a farmer, physiotherapist, and social media influencer, introduces her latest initiative, the "Pretty Useful" campaign.
She explains how this campaign aims to challenge outdated stereotypes about women in agriculture, emphasising that appearance doesn't determine capability.
Baynes-Ryan says that showcasing diverse realities of farming life, the "Pretty Useful" campaign promotes inclusivity and challenges traditional perceptions in the agricultural community.
Listen to the full chat between Storm Baynes-Ryan and Dominic George above.
To check out more episodes listen to the REX Podcast anytime on your favourite streaming platforms including Spotify, Apple Music and Rova.
Visit the Rural Exchange Facebook or Instagram page for more information and regular updates from the REX team.