The Indian market, with its expanding middle class, shows a growing demand for premium wool products, especially in bedding, Harry Urquhart-Hay from WiseWool, explains.
He says visitors from overseas, like a recent delegate from India, have shown increasing interest in New Zealand's wool industry, seeking to understand the manufacturing process firsthand.
Urquhart-Hay highlights the need for education about wool's temperature-regulating properties, especially in warmer climates.
He also celebrates creative collaborations, such as working with designer Dylan Mulder for the World of Wearable Arts.
Listen to the full chat between Harry Urqhart-Hay and Dominic George above.
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