Following its annual shareholders meeting, NZ Merino Company CEO Angus Street discusses the company's strategic direction, highlighting the EpicFibre strategy, which aims to position NZ Merino as the leading supplier of ethical and sustainable wool.
Street emphasises a return to the company's core wool business amidst economic headwinds and changing consumer priorities.
He also touches on the cost of living crisis impacting consumer behaviour, with affordability often outweighing sustainability.
Despite these challenges, Street expresses cautious optimism, highlighting plans for brand revitalization and operational improvements to ensure future growth and resilience.
Listen to the full chat between Angus Street and Dominic George above.
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