Despite a significant drop in tractor registrations of late, Power Farming NZ CEO Tom Ruddenklau remains optimistic, highlighting a strong performance in grass and construction equipment sales this October.
Ruddenklau also provides a global perspective, noting pressures in European and Australian markets but expressing optimism about the American market, where Power Farming NZ is seeing growth.
He discusses the company's strategy of leveraging its 75-year history to maintain stability and resilience during market downturns.
Ruddenklau concludes with a look at rural New Zealand's communication landscape, weighing digital connectivity against traditional methods, and expressing hope for the future.
Listen to the full chat between Tom Ruddenklau and Dominic George above.
To check out more episodes listen to the REX Podcast anytime on your favourite streaming platforms including Spotify, Apple Music and Rova.
Visit the Rural Exchange Facebook or Instagram page for more information and regular updates from the REX team.
