Puro is New Zealand's largest cultivator of medical cannabis and one of the world's few accredited large-scale organic growers.
Its Co-Founder and Cultivation Director Tom Forrest reveals the secret behind the outdoor farm location and how it contributes to producing high-quality, pharmaceutical-grade cannabis.
He emphasises the regulatory challenges faced but notes that recent improvements in export regulations have significantly boosted revenues.
Looking ahead, Forrest expresses optimism about the cannabis market's potential, especially in cosmetics and pet care, drawing inspiration from Canada's thriving industry.
Listen to the full chat between Tom Forrest and Dominic George above.
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