Sophie Henderson is a mother of two, the Associate Director of Ovis Management Limited, the owner of her own business, Foster Ideas and a farmer.
Sophie shares her transition from dairy farming to sheep and beef farming in Rangitikei and her academic background from Lincoln University.
She elaborates on her pivotal role in the Ovis program, emphasising the control of sheep measles to maintain high-quality meat.
Moreover, Henderson's 2017 Kellogg report emphasises the need for creative, right-brain thinking in agricultural leadership.
She discusses how authentic storytelling and strategic social media can revolutionise marketing in the agriculture sector.
Listen to the full chat between Sophie Henderson and Dominic George above.
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