Lynda Gray, Editor of Deer Industry News, looks back on some of the significant events and challenges faced by the deer industry in 2024.
Despite the sector's struggles with velvet market access to China, she says the venison market shows promise, with North American opportunities and stable pricing.
Looking forward, she expressed optimism for 2025, emphasising the growing potential of deer dairying and its nutritional benefits.
Listen to the full chat between Lynda Gray and Dominic George above.
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