In an exciting development for the New Zealand velvet industry, Deer Industry New Zealand (DINZ) has inked a significant deal with Beijing Tong Ren Tang, a leading traditional Chinese medicine company.
Acting CEO Rhys Griffiths shares his enthusiasm about this partnership, noting its potential to mirror the success seen in South Korea.
He also discusses recent challenges faced by the industry such as regulatory hurdles for frozen velvet products in China and the strategic initiatives to boost farmer services and market expansion.
Listen to the full chat between Rhys Griffiths and Dominic George above.
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