Technology

Innovative Agri-Business Software Transforming New Zealand Farming

"We've got generations of customers...things like lifetime value take on an entirely new meaning," she highlights.

Farm Focus agribusiness software platform supports over 10,000 farmers across New Zealand, managing their farm finances and navigating the financial challenges of the agri sector.

Its CEO Auriga Martin shares her journey from a bustling tech career in California to managing a seventh-generation sheep and beef farm in Aotearoa.

She also touches on the unique features of Farm Focus that draw thousands of Kiwis to the use of the business, her passion for the film industry and more.

Listen to the full chat between Auriga Martin and Dominic George above.

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