The Journal. • 2 April 2025

He Revived Barbie. Now He’s Turning Around Gap

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Gap Inc. was once the king of mall-brand fashion. In recent years though, its Gap, Old Navy, Banana Republic and Athleta chains have been outmaneuvered by discount stores like Target and fast-fashion brands like Zara and Shein. Ryan Knutson speaks with the new CEO Richard Dickson who is translating his previous experience resurrecting the Barbie brand into a new era for the iconic clothing seller.    Further Listening: Rent the Runway’s CEO on How it Survived the Pandemic Shein: Fast Fashion, Slow IPO How Target Got Off Target Learn more about your ad choices. Visit megaphone.fm/adchoices