Kevin Eastman and Peter Laird were just trying to get work. These two broke illustrators were scraping by on side hustles and instant ramenā¦ until, one fateful night, Kevin drew a doodle to get Peter to laugh: a nunchuck-wielding turtle in a ninja mask. But this one ādumbā drawing would launch the most successful self-published, creator-owned comic in history. The Teenage Mutant Ninja Turtlesā crime-fighting reptiles named for Renaissance paintersā have taken on many forms, from gritty comic to kiddie cartoon to box-office sensation. They were also the third-bestselling action figure of all time, right behind GI Joe and Star Wars. Learn how Kevin and Peter turned a āyes-andā improv game into a multi-billion-dollar franchise, and why the Remix Effect helps you go viral. (Also, we have the goods on how these Turtles came to love pizza.) Hereās why the Teenage Mutant Ninja Turtles are the best idea yet.
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