Kiwis up and down the country have given up booze this month to raise money for a bloody good cause, but there's one group of fellas who have gone above and beyond to fundraise for their old man.
Leading the charge this year are the Plunkett brothers – Tom, Ben, William, and Olly. These four legends have ditched alcohol to support their dad, Tony Plunkett, who's battling his second round of cancer.
Known for being the life of the party, they've put their drinking habits on hold to rally support for their father.
SOURCE: Supplied
"The funds we raise will help provide practical, tangible support services aimed at making a difficult time a little easier for those battling cancer," the boys said on their donations page.
Despite not getting involved with Dry July before, the brothers jumped straight into the challenge.
Tom says the support from family and friends has been unreal, motivating them to "make a significant impact".
The other boys added: "We are lucky enough to live in a tight rural community where we are very well supported and have family and friends far and wide that have donated."
Their bloody epic efforts of raising $7,265.26 have made them the top fundraisers in the country, and they're aiming to hit their $8k mark by the end of the month.
Tom and Ben are farmers following in their dad's footsteps, while William and Olly are pilots.
SOURCE: Supplied
Their story has gone viral in the farming community and beyond, with heaps of backing from rural communities and local rugby teams.
Tony, their dad, couldn't be prouder: "I've been blown away by the support the boys have received from our family, friends and community quite humbling really. Super proud of my 4 sons to take this challenge on, it is such a good cause and they're doing so well."
The Plunkett brothers are proving that family and community can make a huuuuge difference.
As they say: "It's a bit of a challenge, but it's nothing compared to what cancer patients go through – we can suck it up for 30 days, mind over matter."
Good on ya fellas, you're doing great stuff.
