Perrin Ag Senior Consultant Peter Keeling shares insights from over 30 years in New Zealand's sheep and beef sectors.
He highlights the industry's evolution, noting challenges like erratic weather and aligning goals between producers and processors.
Keeling also discusses the financial pressures and land acquisition hurdles faced by young consultants today as well as the revival of the wool industry and the strategic pivots needed post-drought.
He advises aspiring consultants to balance confidence with humility and build strong relationships with clients.
Listen to the full chat between Peter Keeling and Dominic George above.
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