Wool Impact NZ has announced it's engaged Gensler, one of the world's leading architecture, design and planning firms to conduct a market study focused on wool's positioning, relevance and opportunities for growth in the architecture and design industry.
Wool Impact CEO Andy Caughey discusses the transformative potential of New Zealand wool in the architecture and design industry and what he hopes to achieve from this partnership.
He highlights the focus areas for wool in architecture and design and emphasises the importance of rewarding sustainable practices among wool growers.
Listen to the full chat between Andy Caughey and Dominic George above.
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