Food & Drink

Mīti Transforming Meat Snacks With Potentially Game-Changing Venture

"We want to create a beef snack to enter into the global meat snack market using young dairy beef as the main ingredient," Carson shares.

Daniel Carson the Founder of Mīti Beef Bars unveils his groundbreaking approach to revolutionising the global meat snack industry. 

Addressing the pressing issue of bobby calves in New Zealand, Carson sees an opportunity to turn these young dairy beef calves into high-protein snacks that are not only delicious but also adhere to low carbon and animal welfare standards.

He explains how his innovative venture is set to leverage New Zealand's dairy industry's unique advantages, aiming for a unified approach within the sector to maximise impact.

Listen to the full chat between Daniel Carson and Julia Jones above.

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