Rural

From Milking Shed To Mountain Peaks: Jarlath Anderson's Fashion Adventure

"We've been pretty relaxed about product development... we're just making stuff, and whatever works, we'll continue to make," he explains.

Entrepreneur Jarlath Anderson shares his journey from a dairy farm in Whangarei, New Zealand, to launching the premium mountaineering brand Inselberg

Anderson recounts how he developed the idea for his durable and quality-focused apparel line in his father's milking shed, the only clean space available during the COVID-19 pandemic. 

The brand, named after the German word for "island mountain," embodies New Zealand's landscape and Anderson's commitment to longevity.

He says that Inselberg's apparel range is already being tested on Everest and will be available in the UK and North America this November.

Listen to the full chat between Jarlath Anderson and Dominic George above.

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