Hamish Acland, CEO and founder of Mons Royale, chats with Dom about the enduring value of Merino wool and the brand's evolution.
Acland highlights Merino wool as "nature's performance material," touting its superiority over synthetic fibres, which are increasingly criticised for their environmental impact.
He also discusses the recent facelift of Mons Royale's retail store, teases the launch of a new bike collection coming in early 2025 and more.
Listen to the full chat between Hamish Acland and Dominic George above.
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