The production of Aotearoa's first television commercial by newly developed AI is set to boost New Zealand's wool and media industries as part of a $2 million-plus advertising campaign by local wool, carpet and rug maker Bremworth.
Bremworth Chief Brand and Product Officer Rochelle Flint talks to Dom about the "Crafted Feels Different" campaign and its goals to elevate wool as a luxurious material for sophisticated interior design.
Flint shares the benefits of using AI, highlighting cost efficiency and creative freedom to express whatever the desired message is in just about any way imaginable.
She delves into the collaboration with a forward-thinking creative agency and the unique challenges faced in this pioneering project.
Listen to the full chat between Rochelle Flint and Dominic George above.
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